If there’s anything hardcore boxing fans and enthusiasts can agree on, it’s that the Canelo Alvarez vs. David Benavidez fight needs to happen. So, what’s at stake? For David, it’s a chance to elevate his stardom, which could lead to significantly higher earnings. For Canelo, in the short term, it represents a potential career-high payday and an opportunity to silence his critics. In the long term, however, the stakes are even higher.

Most fans recognize that Canelo learned a lot from his loss to Mayweather, but what’s less talked about is his ability to manage his career as a businessman. He knows boxing is a fickle sport. If he faces Benavidez and loses, it could damage his reputation and future earning potential. As a businessman, it makes sense for him to choose young, up-and-coming opponents who could grow into big names. This strategy allows him to give fans an exciting fight while securing a hefty payday of $40-$60M.